- iPhone and Product Line Evolution: Continued enhancements in technology, camera systems, and user experience.
- Apple Services Growth: Expansion and adoption of Apple Music, Apple TV+, App Store, and iCloud.
- Wearables, Home, and Accessories Segment: Significant growth in Apple Watch and AirPods sales.
- Emphasis on Privacy and Security: Enhanced user data protection features across Apple devices.
- Sustainability and Environmental Initiatives: Commitment to carbon neutrality and recycling programs.
Apple Inc. will continue its legacy of innovation and leadership in the tech world in 2022. With advancements in its core products, a growing services sector, and unwavering commitments to user privacy and sustainability, Apple remains a force that shapes the future of technology and digital experiences.
The analysts, Tom Clarke, primarily responsible for the preparation of this research report attest to the following: (1) that the views and opinions rendered in this research report reflect his or her personal views about the subject companies or issuers; and (2) that no part of the research analyst’s compensation was, is, or will be directly related to the specific recommendations or views in this research report.
Analyst Certifications and Independence of Research.
Each of the AAR analysts whose names appear on the front page of this report hereby certify that all the views expressed in this Report accurately reflect our personal views about any and all of the subject securities or issuers and that no part of our compensation was, is, or will be, directly or indirectly, related to the specific recommendations or views of in this Report. AAR (the “Company”) is an independent equity research provider. The Company is not a member of the FINRA or the SIPC and is not a registered broker dealer or investment adviser. AAR has no other regulated or unregulated business activities which conflict with its provision of independent research.
Ratings Definitions
Current Ratings Definition
AAR recommendations are based on a stock’s total forecasted return over the next 12 months. Total forecasted return is equal to the expected percentage price return plus gross dividend yield. We divide our stocks under coverage into three primary ratings categories, with the following return guidelines:
- Buy – we expect the stock price to appreciate by 10% or more over the next 12 months
- Neutral – we expect the stock price to change by less than 10% within the next 12 months
- Sell – our firm's opinion is that this stock likely will be down by 10% or more over the next 12 months